All business plan guides

Retail and Trade

How to Start a Small Retail Shop With Limited Capital

This guide provides a practical, Kenya-specific blueprint to open a small retail shop with limited capital, covering setup, cost structure, and step-by-step profitability tactics. It translates baseline economics into actionable actions to reach break-even and grow revenue within Kenyan market realities, including pricing, COGS control, and lean operations. By following the outlined methods, buyers can move from Month 1 losses toward sustainable, repeatable profits in a Kenyan retail setting.